Thursday, March 29, 2007


E-mail is so much fun.
You love it or you hate it.
I love it.
E-mail leaves a trail, a sequence of thought, of give and take, that can be followed, reviewed, and either adopted or corrected. I know people who hate e-mail because it requires them to crystallize their thoughts to a level of completion in which they can be communicated.

They should be thankful for the process.

Did you ever receive an e-mail that was not intended for your eyes? A juicy piece of gossip, a revealing phrase from a competitor at work, or a memo about you.

That’s what happened to a journalist for Wired Magazine, who inadvertently received an e-mailed memo from a PR firm working for Microsoft on how to "manage" that journalist as he did his job, interviewing Microsoft execs.

Let's just say it was an eye-opener.

One caveat about e-mail: the trail it leaves can be as damaging as helpful when the message is not thoughtfully crafted. Never answer an e-mail in anger or haste; and remember to write it in such a way that the CEO of your company—or the Drudge Report—would not find tantalizing.

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