I want to take an eletronic moment express to all of you my sincere thanks for showing such loyal support for The BizRadio Network for the past three and a half years. As some of you have heard, I am no longer with BizRadio, but I feel I owe each of you a tremendous debt for helping sustain our project up to this point.
It was not an easy three years.
I actually created this financial talk format with Ed Shane of Shane Media Services, and Keith Rovell, one of his associates, along with broadcasting legend, Dickie Rosenfeld, in the Fall of 1999. They had the idea, and needed someone to weave the pieces together. That was my job. We weren't certain it would work, but we had a hunch that delivering useful information in an entertaining way would be a hit. It was.
The Radio establishment both cheered and jeered us.
Die-hard Radiophiles loved the revolutionary departure from the cookie-cutter formats that were, and still are predominant on both the AM and FM spectrum.
Love us as they might, the advertising community didn't quite know how to classify us, and the Arbitron Ratings people were totally clueless. No one we were targetting had the time of day to give call-out researchers, or were inclined to complete and return a listening diary. So they were coming up goose-eggs, while we were filling auditoriums.
But we forged on.
When one Radio operating company decided to swap our content for something a bit racier, one of my clients, Daniel Frishberg, immediately saw the opportunity to take the formatic ball and run with it someplace else. 6-months later, we were back on the air with a slightly altered, but definitely familiar flavor for listeners thirsting for intellectual stimulation.
That was over three years, two LMA's, and two pending station-purchases ago.
My how time flies.
Unfortunately, I will not be a part of any future chapters in BizRadio history. But I will continue to be proud of what I helped build, and of the people that made it such a terrific three years.
Check this space from time to time...and I'll let you know where I am. Hope to talk to you again, soon, on the Radio.