...this just in:
The Super
Bowl is past, and with it the apex of television ad campaigns descends to a
denouement of disappointment for those who were expecting more than Clydesdales
and puppies, and missed the obligatory cheesecake from Danica and friends at her favorite domain name registry czar.
Finally, the car companies are getting with the
program the beer companies have been effectively exploiting for seasons on end--tugging
at heartstrings, Family, and Country. Both Nissan
and Toyota produced some slick
pieces that tied coming-of-age themes with the supreme wisdom of purchasing one
of their featured vehicles.
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| 2015 Jeep Renegade |
Not sure where the Great Wall of China fits into that particular context, but the commercial was pretty to watch.
In addition to Fiat-Chrysler's running its mildly amusing "Blue Pill"
offering (wherein a Fiat 500 ingests a viagra-like pill, and metamorphoses into
a beefier Fiat 500X), Dodge ran a
60-second version of its wildly popular "Wisdom" homage to
centenarians in honor of the 100th anniversary of the Dodge brand in 2014.
I like this spot. I have tremendous respect for
anyone with the grit to hang around for 100-years, and hang on to their senses.
Paired with quick edits of the Dodge
Challenger passing across the screen, the comments of the young at heart are
priceless. Bravo, Dodge (and The Richards Group in Dallas).
With cyber crime on the rise, it might be a good
time to beef up your password security. Ford
Mustang, one of the most popular cars ever built, now it has the
distinction of being one of the most common passwords on the Internet.
SplashData, a company specializing
in password management, notes the word “mustang” was the 16th most common
password found on the Internet in 2014, and the only nameplate that found its
way into the top 25. Mustang is also apparently a slayer of superheroes--the proper noun more popular than “Batman” and “Superman” as people’s secret code for accessing their personal networks and accounts.
If you must follow the crowd, SplashData
recommends strengthening your “mustang” password by adding numbers--perhaps the
year you bought your 'Stang, or incorporate Mustang option codes, paint codes, engine
codes or digits from your VIN.
Mazda is using public input
for the final touches on its much-anticipated 2016 MX-5. The company enlisted X-box users to help design the livery appointments for the fifth
generation Miata, running a contest
last month among Forza Horizon-2
players. You can vote for the finalists by going to the X-box website. The
results are to be revealed at the SXSW
event in Austin next month.
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| 2016 Mazda MX-5 cockpit |
The newest MX-5 is reported to be lighter,
faster, and a bit smaller than the current iteration of the car, taking design
themes from Alfa Romeo. The new skin
also retains the ability to make Miata owners weak in the knees all over again.
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